White Boxing Strategy to Sell Off the Properties Quickly
Sep 26, 2018 Real Estate News
When a seller or a broker set to sell a property, they make sure everything is in order and well layout to appeal to the potential buyer. From well-lit room to well placed mats on the tables, nothing is out of place that can catch the buyers eye and give him a negative impact of the property.
Though some buyers nowadays do not like the way the sellers and brokers present the property. They want to see it the way it is without any added glam up. The sellers in the west have come up with an ultimate solution for it. The method is called white boxing.
The buyers generally bring in their designers with them to help them modify and set up the property as they wish to.
While sprucing up the space and the property is the easiest way to sell it, bare it down can be difficult, but a sure shot of way of selling the property. The buyer sees the property in its original form, and there is nothing to distract them or give them a false impression.
Though some buyers nowadays do not like the way the sellers and brokers present the property. They want to see it the way it is without any added glam up. The sellers in the west have come up with an ultimate solution for it. The method is called white boxing.
What is white boxing?
In simple words, white boxing is a complete opposite of the home staging. The sellers rip off the property completely, and they show it to the buyer as a blank canvas so the buyer can see it and customise it as per their imagination. A raw and bare property gives the buyer an idea of what they are getting themselves into and what they would like to have.The buyers generally bring in their designers with them to help them modify and set up the property as they wish to.
What kind of properties is the strategy working for?
For the most part, the strategy is working for the luxury segment of the real estate. The buyers, who are ready to put in a lot of money in the house and its interiors, want to know in advance the kind of changes and work they can do with the property. Although, it is often said that ultra-rich people like to move into the ready to move in properties. This is not true in some cases. Most people want their house to be a reflection of the inhabitants, and for the same, they make some changes.What should one know?
One thing to remember before taking up this strategy to sell the property is that the property should have some unique selling point. It can be anything from the location to the breathtaking view to amenities provided. White boxing is selling the house in its bare form, and there must be points that the buyer can never say no to.While sprucing up the space and the property is the easiest way to sell it, bare it down can be difficult, but a sure shot of way of selling the property. The buyer sees the property in its original form, and there is nothing to distract them or give them a false impression.
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