Gold Loses Its Appeal: Indian Women Now Prefer Real Estate
Rising Preference: Indian Women Favour Real Estate Over Gold
Indian women are increasingly leaning towards real estate as their preferred investment, shifting away from the traditional allure of gold. This significant trend, identified by industry experts, delves into the reasons behind this change and its implications.
Preference Shift:
Recent research indicates that 54% of Indian women now favour real estate as an investment, compared to only 21% who still opt for gold. This data highlights the growing popularity of real estate over gold among Indian women.
Reasons Behind the Shift:
Several factors contribute to this transition. First, real estate is perceived as a stable and lucrative investment option. Unlike gold, which has experienced price volatility, real estate offers consistent and secure returns over time. Additionally, government policies, such as reduced stamp duty for women property owners, are encouraging this move towards real estate.
Market Behaviour & Trends:
The declining appeal of gold and the rising interest in real estate are evident in market behaviour. For instance, despite a surge in gold prices to INR 73,000/- during the recent wedding season, prices have since steadily declined, underscoring gold’s volatility. In contrast, the study shows that 91% of women property seekers are interested in affordable and mid-segment properties priced up to INR 50 lakhs, reflecting a practical approach to investment.
Changing Attitudes Towards Wealth Creation:
This shift is not just about investment choices; it also reflects broader changes in attitudes towards wealth creation and financial independence among Indian women. Real estate offers a tangible avenue for long-term growth and stability, moving away from the traditional reliance on gold.
Implications for Wealth Management:
The growing preference for real estate among Indian women indicates a more diversified and empowered approach to wealth management. Real estate investments not only provide financial returns but also offer the opportunity to own a tangible asset, aligning with the evolving financial goals and aspirations of Indian women.
Insights from the Consumer Sentiment Survey:
According to a consumer sentiment survey, 71% of women prefer buying homes for personal use, while 29% are buying property for investment. Additionally, 48% of women prefer ready-to-move properties, and 27% want properties that will be completed within the next six months, indicating a focus on immediate self-use.
In conclusion, the declining appeal of gold and the rise of real estate among Indian women signal a significant shift in investment preferences, driven by changing perceptions, market dynamics, and socio-economic factors. As Indian women increasingly assert their financial independence, real estate emerges as a promising option for wealth creation and long-term financial security.
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