Venkat Subramanian
Regional CEO – Construction Products India & Managing Director
Text: Venkat Subramanian
Photographs: Gyproc India

Modern households have undergone a considerable transformation from their traditional avatar. There were times when people overlooked the importance of styling their ceilings, and rather focused on the beautification of walls and floor tiling. Today, with the array of designs that designer ceilings offer, households feel spoilt with choice and find designer ceilings an imperative part in the proess of home makeover. Venkat Subramanian, Regional CEO – Construction Products India & Managing Director – Gyproc India, reveals how designer ceilings allow you to upgrade and transform your home and offer a style statement that speaks to you and your personality.

  1. Dramatic appeal: Ceilings can make a dramatic visual impact on any space. The concept of ‘Designer Ceilings’ which has tiptoed into Indian households not very long ago has now witnessed a sharp upward swing in both popularity and demand as a lifestyle choice. Besides builders and architects, home owners are increasingly choosing designer ceilings to create homes that are unique, elegant, better lit and more energy efficient.
  2. Functional advantage: Though having a designer ceiling may appear as a slightly expensive proposition at first, it has distinct functional as well as aesthetic advantages which makes it worth the investment. These products and solutions significantly enhance the visuals of your room making it look class apart and unique with a smooth, elegant finish. They offer a style statement that reflects one’s personality.
  3. Faster construction: Plasterboards are fast and easy to install. A plain designer ceiling using plasterboard takes approximately one week to finish and anywhere from 1-2 weeks for designer ceilings, depending on the complexity. Hence, a designer ceiling can be completed in lesser time or faster than a paint job.
  4. Design capabilities: Ceilings are one of the most critical components of a interior space - they offer maximum unobstructed view of the space and define its aesthetics. One has a wide range of options to choose from when using gypsum boards to design ceilings, such as circulars, geometric, etc. To add more elegance to your home, you can experiment by adding various shapes to your ceiling or creating a step effect.
  5. Balancing design and function: Designer ceilings are helping transform homes across India. A plasterboard usually lasts as long as a building unless any of the systems are physically damaged. But to keep up with the times, it’s better to change the designer ceilings when you change the interiors. Plasterboards can be finished using paint or wallpaper. The major advantage of the plasterboards over conventional ceilings (without false ceilings) is that since it is a machine-finished surface, you can get seamless, smooth, undulation-free finishes. This means you can colour your ceilings and also use the high-end white colour paints you typically use for your walls on your ceilings; paint companies don’t normally recommend such products for a plastered surface as they tend to show the waviness on the surface.
  6. Lighting benefits with usage of designer ceilings: A well-lit ceiling can make a room come alive. One often relates ambience to the lighting provided in that particular space, and creating an ambience can be made easy by choosing the right kind of lighting. Ceiling lights can be categorized into three sub categories: recessed lights, flush lights and suspended lights. Each of these categories can be customized for your kitchen, bedroom, hall and other areas.
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About the author
Venkat Subramanian
Regional CEO – Construction Products India & Managing Director

Venkat Subramanian has done his B-Tech in Electrical Engineering from IIT Chennai. He joined Saint-Gobain in 2004 as the Managing Director of Saint-Gobain Vetrotex India Ltd. In April 2007, he presumed his current role. As the Regional CEO, Venkat has the responsibility of delivering the topline and bottomline targets of the business and strengthen the trust of the stakeholders in the group. Prior to Saint-Gobain, Venkat was with Hindustan Unilever Ltd (HUL) for 21 years. He joined HUL as a management trainee in 1983 and his exit in 2004 was in the capacity of Managing Director, Vashisti Detergents Limited (an HUL Subsidiary company). Venkat has attended several International General Management courses over the years and he unwinds by listening to music, reading and swimming.

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